Case Study Southwest Airlines - Term Papers. Print version essay

Southwest should charter expanding the airports it services nevertheless after spend in a knowledge base, most(prenominal) likely by outsourcing the task to an objective, non-biased 3rd party. Southwest would charter this company produce which cities their foes atomic number 18 managing unsuccessfully ( done poor node care, high price, or unreliability of get times) and calculate if it is likely to add cherish to the company with the addition of a route to this special area. By targeting competitor controlled hubs, Southwest has the gain of non however increasing the places their customers tush fly except also devising a window dressing assault on the inefficiencies of the competitors, forcing separate flight paths to conciliate to Southwestas strategy. \nFinally, budgets must be constructed to accommodate the virgin programs. Southwest has higher(prenominal) network and to a greater extent than than capital than nigh any other air passage. They must depart to invest this specie into research and maturement for improving evasion scheduling and baggage handling, because improvement in these areas may fart to a greater market share. In addition, research and ontogeny budgets must be set fore for the creation of more advanced warrantor department technologies and procedures. If spic-and-span machines trifle it easier to detect misappropriated drugs and explosives, it will surmount the strain on security employees and avail passengers get through security to their terminals or boarding areas more quickly. Even if the new technology were not used solely by Southwest, because they are not the tho airline run at the airports and terminals, it would be worth investing into security in order to solidify them as an airline that puts security first. fit the established manufacturing leader in preventive terminate be a huge trade tool and outlay dollars to begin boilersuit airport security better, not moreover securit y on Southwest flights, would go a yen way to affix goodwill. Although the budgets may bound expenditures which do not correlate with present(prenominal) earnings and profits could potentially be reduced in the short-term, the strategy is to call down a long-term reputation for being the quality and safety leader and forever striving to make the best airline better.