KFC sot in China free essay sample

Tthe company owns and franchises more than 15,500 outlets in more than 100 countries (great diversification, expanding rapidly in high growth areas (i. e. China) By 2006, KFC had 1,700 restaurants in China, more than tripling in five years. Profit and sales figures saw increases of over 25 percent for some quarters, while comparable figures domestically were 1 and 2 percent. KFC significantly outsold McDonalds in China, and by 2006, KFC was opening a new Chinese outlet every 22 hours. Yum! s boss David Novak told Business Week (October 30, 2006) that he hoped to eventually have as many KFC restaurants in China as in the United States. There is no one else in China expanding at this level with the returns we are generating, he told the magazine. Thus while the U. S. market had continued to slumber for KFC in the years it had been run by Tricon/Yum! , overseas KFC was a powerful force. 300 new outlets opening over the next three to five years. We will write a custom essay sample on KFC sot in China or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The chicken chain, which already has 760 outlets in the UK, says it is doing good business during the recession as people are drawn to cheaper food successful innovations instituted in the companys international operations, was seen as a way for KFC to enter new markets. Delivery, drive-through, carryout, and supermarket kiosks were up and running. Other outlets in testing were mall and office-building snack shops, mobile trailer units, satellite units, and self-contained kiosks designed for universities, stadiums, airports, and amusement parks (KFC growing into more contemporary role) By 2002, Tricon had developed 1,375 multibrand stores. Tricon changed its name in 2002 to Yum! Brands, and it acquired two more restaurant chains, the seafood restaurants Long John Silvers, and the hamburger and root-beer chain AW. This opened up some more possibilities for multibranded stores. OLD FAVORITES, SAME LOCATIONS The use of multiple-branding whereby several restaurant chains operate at the same location is an attempt to draw more customers by offering a large number of items from which to choose. Chains that engage in multiple-branding can better absorb fixed operating costs, such as rent. Pepsico, owner of Taco Bell, KFC and Pizza Hut, has started co-branding where youll see a Taco Bell kiosk in a KFC store Weaknesses: Company not seeing Return on Assets with significant diversification into new product lines to capture new markets (drain of capital expenditure was not worth it) From YUM Brand Website: (Investor Relations) 75% of consumers eat less fried chicken due to health concerns 22% of consumers eat less KFC because they consider us too expensive 50% of consumers say that KFC is not on- the- go External: Opportunities: The world economy will grow 3. 1% in 2010, the IMF forecast in October, but the emerging market economies are expected to expand at a 5% rate. Diet foods dont work in the quick-service, or fast food, industry (Survey)-Majority of KFC’s menu is very unhealthy Value price meals are in,,,†more bang for your buck† (could see more value price meals/combos in the future for KFC) LARGER PORTIONS DO WORK – cost more but taste about the same as the regular models in an effort to attract more adults (survey) –another trend KFC could captailize on in gaining market share OLD FAVORITES, NEW LOCATIONS This trend will continue as increased competition and saturated markets cause fast food companies to become more creative in selecting their locations. (i. e.KFC’s moving into various big box retail stores) – KFC has been doing this to some degree, move into more various business, (i. e. Rona, Lowes’, Sport stadiums, etc.) Consumers in emerging markets demonstrate a greater propensity than those in developed markets to believe that international brands are of better quality than local brands, with only 30 percent of developing market respondents indicating that local brands are just as good as those internationally manufactured,† Emerging Market Context: KFC is considered the superior fast food chain among consumers in Egypt, South Africa and Asia/ â€Å"Global brands have a strong  functional foundation, as well as established marketing programmes, and local manufacturers may have a battle on their hands to catch up with the perceived quality of large global products (Americans) 18-29 year age segment lead in fast food eating at least once per week, almost 60% of this age group (U. S. market research survey) (Americans) 73% of Americans say they eat junk food because it is due to convenience (more locations, easier for consumers to access) (U. S. Market research Survey). The commodity analysis hold rating indicates that chicken should stay the same price over the short term Threats:  overall, fast-food chicken was no longer an expanding area, and at home (North America), KFC was stuck in flat or 2 to 3 percent sales growth While the financial services industries are fairly robust in many emerging market economies, bankers remain reluctant to lend (recent economic recession, financial industry hurting) Emerging Market. However, this doesn’t necessarily translate into purchasing behaviour, as almost 60 percent of these same consumers said they are more likely to buy a local brand over an international product if both are of equal price Not surprisingly, global fast food giant McDonald’s was seen as the preferred quick serve restaurant by most consumers surveyed in emerging markets High employee turnover in fast food business, Sometimes as much as 200%, these employees are the backbone of these companies, and with this amount of turnover, very costly to franchisee and/or companies to consistently retrain . High turnover due to many students working there for part time work , also very low pay Minimum wage is constantly increasing, especially in develop countries, hurts the bottom line (Americans) 66% of adults eat out once per week, however only 41% of adults eat fast food once per week (u. s. market research survey) chicken feed cost is substantial and can fluctuate over type

Problems of Public Meeting

Problems of Public Meeting Public meetings make it easier for societies to come up with the best solutions to their problems. The purpose of public meetings is to address certain challenges affecting different communities. They encourage more people to come together and express their opinions.Advertising We will write a custom term paper sample on Problems of Public Meeting specifically for you for only $16.05 $11/page Learn More The targeted public meeting focused on the issue of Small Modular Reactors (SMRs). The United States Nuclear Regulatory Commission (USNRC) undertakes similar annual meetings in order to inform the public about the energy issues affecting the country. The purpose of this meeting was to analyze the developments and issues surrounding the use of SMRs. The meeting was organized by the USNRC. The elected officials considered the major problems emerging from the use of SMRs. The facilitator wanted the elected officials to deliver their research findings and opinion s to the public. The function of the advisory committee was to deliver quality information to the interested parties. The organizers enjoined different members of the public. The video can be retrieved from â€Å"https://www.youtube.com/watch?v=tpCWHWysosk†. According to the NRC, public involvement is something critical towards the success of its projects. This practice ensures there is fair regulation of the country’s nuclear industry. Public meetings encourage citizens to present their suggestions. The agency also posts such annual meetings on its website. The agency’s website is â€Å"https://www.nrc.gov/†. The facilitator also ensured the meeting was convenient to the public. The meeting took place in the afternoon. This consideration encouraged more citizens and stakeholders to attend the public meeting. The agency used its premises in order to get the best outcomes.Advertising Looking for term paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This strategy attracted more industrial players, policymakers, and members of the public. The role of the committee was to present its facts on the use of Small Modular Reactors (SMRs). The staff identified the opportunities, gaps, and innovations associated with such SMRs. The relevant members of staff also gathered the required feedbacks from different citizens. They also made the relevant suggestions and recommendations depending on the information gathered from the public. They also obtained expert-opinions from different stakeholders in the nuclear energy industry. The citizens were the prime targets of this specific public meeting. The mission of this meeting was to support the use of SMRs. The organizers of the meeting encouraged different citizens to present their feedbacks, questions, and suggestions. Such questions were answered in a professional manner. The agency also encouraged more people to pre sent their recommendations. A suggestion box was provided in order to collect more ideas and views from the public. The organizers took most of these ideas into consideration. This fact explains why citizens play a critical role in every public meeting. The other notable thing during the meeting was the role of the media. A number of journalists were evident in the meeting. These journalists took some notes. They also interviewed different stakeholders and scientists. The media is relevant because it informs more citizens about the issues discussed in every meeting. A number of people raised their issues and concerns regarding the use of different nuclear energies. Such individuals were ready to present their special interests. The problem of environmental degradation is currently affecting many communities and societies.Advertising We will write a custom term paper sample on Problems of Public Meeting specifically for you for only $16.05 $11/page Learn More Such Special Interest Groups (SIGs) wanted to understand the commitment of the NRC towards safeguarding the natural environment. It is agreeable that nuclear energy cannot be separated from land management. The agency explained how it was addressing the issues related to land use in the country. The organizers also addressed the connection between urban land-use and nuclear energy production. The organizers of the meeting also addressed the health and economic issues associated with such nuclear plants. The NRC encouraged every attendee to visit its website. Such individuals would learn more about NRC’s nuclear projects. However, the meeting failed to address some critical issues such as the loss of different agricultural lands. It is also anticipated that more land concerns will arise in the future. This development will occur due to the continued acceptance of Small Modular Reactors (SMRs). There were no agenda items related to the issue at the other levels of government. The organizers of the meeting were ready to consider the recommendations presented by different citizens. The agency also undertakes similar meetings every year. This practice shows clearly that the agency has been implementing most of the recommendations presented by different industry players. The agency has also been welcoming many researchers and engineers from different learning institutions. This practice has been supporting the goals of the NRC. The meeting was also characterized by public hearings. Such public hearings influenced the decisions made by the appointed officials. Such officials believed that it was appropriate to consider most of the issues raised by different stakeholders. The NRC always collaborates with the public in order to produce the best outcomes.Advertising Looking for term paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This fact also explains why the NRC always encourages the participation of many stakeholders and the public. I also believe that the agency should attract more stakeholders in order to ensure there is fair management of the industry. The practice will also regulate the American nuclear industry. This practice will produce new policies and practices that can improve the living conditions of many people. The strategy will also address most of the fears associated with the continued use of nuclear energy. The meeting did not identify any issue related to grants from higher levels of government. The meeting focused on the major developments and issues associated with these Small Modular Reactors (SMRs). However, the government should support the project in order to make it more sustainable. This approach will ensure such Small Modular Reactors (SMRs) support the lives of many communities in the country. It would be agreeable that this was a worthwhile public meeting. To begin with, the meeting attracted many people from different sectors. The inclusion of certain stakeholders such as industrial players, engineers, scientists, and researchers resulted in the best results. The participants did not give the best representation of the targeted community. However, the public meeting highlighted the developments associated with Small Modular Reactors (SMRs). This event provided a new opportunity for identifying better practices. This approach was critical towards building consensus. This practice is necessary whenever dealing with specific issues that affect the community. Future meetings should focus on the safety measures associated with these Small Modular Reactors (SMRs). Such meetings should also disseminate the necessary decisions, information, and data to every person in the community. This practice has the potential to increase public awareness. It will also ensure more people support the use of nuclear energy. These public meetings are important because they ad dress most of the challenges affecting different communities. The NRC has been using such events to highlight the major developments arising from its nuclear innovations. This fact explains why I am planning to attend similar public meetings in the future. I also made several observations during the meeting. Most of the attendees were ready to interact with different speakers. Most of the speakers were passionate about the targeted agenda. They wanted every person to understand the targeted issues clearly. The professionals in the targeted field avoided the use of difficult words and terminologies. This approach ensured every member of the public understood the intended messages. I think that more people should be encouraged to attend such meetings. This practice will make it easier for them to participate in different policy-making processes. I now understand why organizers should invite different players from every sector. The practice can result in the best policies and ideas. Th e approach will ensure more individuals in the society benefit from these meetings. Public meetings are useful because they inform more people about the issues affecting their societies. These meetings inform the public about the major challenges affecting their lives. They also identify the best practices that can improve their lives. Learning is always an ongoing practice. That being the case, I will always be attending different public meetings even if I am not required to do so. Such meetings will make it easier for me to gain new ideas and concepts. I will also understand how different political leaders are committed towards supporting the needs of their societies. I am also encouraging more people to attend such public meetings. This practice will make it easier for them to make accurate political and economic decisions.